A WORD FROM OUR FOUNDER
For more than 40 years, I have worked at the intersection of luxury travel, incentive strategy, and business performance. I have seen firsthand how the right program can motivate people to reach higher, strengthen important relationships, and create meaningful growth.
My passion has always been helping clients look beyond the reward itself. A successful incentive program should have a clear purpose, support the company’s sales goals, and produce a return that can be measured and improved.
At Luxe Incentives, we bring strategy, ROI planning, program management, and extraordinary travel experiences together to create incentives that people are proud to earn and businesses are confident investing in.
At Luxe Incentives, we do not begin by asking where you want to go. We begin by asking where you want your business to go.

JACQUE BUSBY
FOUNDER & CEO

OUR STORY
Luxe Incentives began with a focus on creating extraordinary travel experiences for top sales performers and channel partners. Over the years, we saw firsthand how the right incentive could influence behavior, strengthen relationships, and create momentum across an organization.
We also recognized that the reward alone was not enough. Companies needed clearer program objectives, stronger qualification structures, and a better way to understand the return on their investment.
As client needs evolved, so did we. Today, Luxe brings together incentive strategy, program design, ROI planning, and premium travel execution to help organizations build programs with a clear purpose and a stronger business case.
Our experience spans industries and organizations of every size, from privately held businesses to global enterprises. What they share is a desire to make their incentive investment work harder, motivate the right behaviors, and create results that last.
THE LUXE STANDARD
PERSONALIZED STRATEGY
No two organizations operate the same way. Every recommendation is shaped around your audience, goals, budget, and business model.
RESULTS THAT MATTER
We build programs to influence performance, support growth, and create value your organization can recognize and measure.
PARTNERSHIP YOU CAN TRUST
We communicate openly, give clear recommendations, and stay engaged through every step of the program.
ATTENTION TO DETAIL
We manage every decision, timeline, and touchpoint with care so the entire program feels polished, consistent, and professionally executed.






