Predict the Returns You Could Be Receiving from Your HVAC Channel Programs
🔒 Privacy First: Your data stays private. We don't collect or store your financial information - this tool simply helps you evaluate whether your program is a "thank you trip" or a true growth driver.
See clearly through your dealer network. Our Channel Incentive ROI Calculator helps you quantify the potential returns from optimizing your current incentive programs.
Are You Maximizing Your
Channel Investment?
HVAC manufacturers and distributors invest millions in dealer incentive programs, but most don't know if they're getting optimal returns. With increasing competition and tighter margins, every program dollar needs to drive measurable growth.
Common Channel Challenges
The Critical Question:
Is your program a "thank you trip" that maintains relationships, or a true incentive tool that drives incremental sales?
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Unclear ROI on existing incentive programs
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Difficulty measuring incremental vs. baseline performance
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Programs that reward existing behavior instead of driving growth
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Lack of data to justify program optimization to leadership
The Calculator That
Channel Leaders Trust
Our ROI Calculator uses the same methodology that Fortune 500 HVAC companies use to evaluate their channel programs:
Common Channel ChROI Formula:
[(Incremental Gross Profit – Program Cost) / Program Cost] × 100allenges
True incremental revenue generated by your programs
Actual ROI percentage based on your gross margins
Cost-per-dollar of incremental profit
Benchmark comparison against industry standards
HVAC Channel Program ROI Benchmarks
Industry Performance Standards (Based on IRF, Aberdeen Group,
and Forrester Research):
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Below Average: 15-25% ROI (Volume-only, "thank you" programs)
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Industry Average: 20-35% ROI (Basic behavior tracking)
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Top Performers: 40-50% ROI (Data-driven, optimized programs)
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Best-in-Class: 50%+ ROI (Advanced analytics, AI-optimization - rare but achievable)
What Your Results Mean
Understanding Channel Program Performance
ROI Range 15-25%: Programs in this range typically focus on volume rewards and relationship maintenance. These "thank you trip" style programs have significant optimization opportunity through behavior-based incentives.
ROI Range 25-35%: This represents industry average performance. Programs here usually have basic tracking but could benefit from better dealer segmentation, analytics, and targeted reward structures.
ROI Range 35-45%: Strong performance that puts programs in the top quartile. These results indicate good foundational strategy with opportunities for advanced analytics and fine-tuning.
ROI Range 45%+: Excellent results representing best-in-class performance. Programs achieving these levels typically use advanced analytics and AI-driven optimization to continuously improve.
Why These Numbers Matter
Addressing the "$7M Question": Large ROI numbers can seem unrealistic,
but here's the math behind them:
Example: $18M Program Investment
1,000 channel partners
$1M average annual sales per partner
10% growth goal = $100M incremental revenue
25% gross margin = $25M gross profit
Net program return: $7M+ ROI
This is conservative. Many HVAC manufacturers see 15-20% growth from
well-designed channel programs.
Why Luxe Incentives?
40+ Years of Channel Excellence
We've designed and executed incentive programs for the world's leading HVAC manufacturers and distributors.
AI-Driven Optimization
Our Luxe Loyalty Platform uses advanced analytics to maximize program ROI and dealer engagement.
Average 35% improvement in channel ROI
89% dealer participation rates
$500M+ in incremental revenue generated for clients
What Happens After You Calculate Your ROI?
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Book a Strategy
Session 30-minute consultation with Jacque Busby to discuss:
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Custom optimization roadmap for your program
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Specific tactics for 15-30% ROI improvement
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Framework for presenting results to leadership
Download Resources
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HVAC Channel Optimization Guide
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ROI Improvement Checklist
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Industry Benchmark Report
Explore Solutions
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Learn about Luxe's AI-driven loyalty platform
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See case studies from similar HVAC companies
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Understand our 40+ year track record
No pressure, no sales pitches - just strategic insights to help you
maximize your channel investment.
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These dollar amounts seem unrealistic. Are they accurate?Large programs generate large returns. A $1B manufacturer with 1% incremental growth creates $10M+ in additional gross profit. Our methodology is conservative - many clients exceed these projections.
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What if my ROI is below 25%?Don't worry - this identifies a significant opportunity. Most programs below 25% ROI are rewarding existing behavior rather than driving incremental growth. Simple restructuring often yields 20-30% improvement.
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My ROI seems too high/low. Is this accurate?The calculator uses industry-standard methodology. However, results depend on accurate inputs. If numbers seem off, double-check your baseline revenue and gross margin figures. Remember: incremental revenue is what matters, not total revenue.
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How long does the calculation take?Most users complete the assessment in under 3 minutes.
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What's the difference between this and other ROI calculators?Most calculators focus on marketing ROI. Ours specifically addresses channel incentive programs, accounting for incremental behavior change, dealer relationships, and program-specific costs.
